Five hundred visitors, the largest ever Chinese group to visit Mandurah, were in town last week. The high-performing members from Chinese cosmetics company OUSIA had earned a holiday in Western Australia in what’s known as an incentive trip. Many large companies offer these trips as a reward for strong sales figures and other good results.
Split into groups of 12, the 500 visitors spent six nights in the state, with Mandurah one of only three locations they visited. The first of the groups was welcomed by Mandurah Mayor, Rhys Williams. Mandurah and Peel Tourism Organisation (MAPTO) acting General Manager, Anita Kane, said the boost to tourism was thanks to continued collaborative efforts of both MAPTO and the wider local tourism community to make sure more and more people were aware of everything Mandurah has to offer.
“This incentive trip was organised by Easy Going Travel Services, with Mandurah Cruises which has a great relationship with the travel company’s general manager, Daisy Dai, who is a strong advocate for the region,” Ms Kane said.
“By MAPTO and tourism operators cultivating relationships and educating agents, they become enthusiastic about suggesting Mandurah as part of the itinerary for these big companies.”
Daisy Dai, General Manager of Easy Going Travel Services said one of the drawcards for the visit was Mandurah Cruises’ Wild Seafood Experience.
“Seeing lobsters fished fresh and sustainably straight from a pristine ocean, and cooked in front of them, is a unique experience for Chinese visitors,” Ms Dai said.
Owner of Mandurah Cruises, Myrianthe Riddy, agreed it was a highlight.
“The cosmetic company visitors couldn’t wait to experience the catch and cook lobster tour and taste some of the freshest, best seafood in the world,” Ms Riddy said.
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