Western Australia’s new Food and Beverage Capability Guides showcase the diversity of fresh premium products available in each region, and Peel’s guide has just launched.
Developed by the Department of Primary Industry and Regional Development (DPIRD) in partnership with the Peel Development Commission, the food guides highlight quality regional products by local food manufacturers to consumers, retailers, buyers, wholesalers, chefs, caterers and tourism operators. This creates a single go-to resource for local food and drink and allows caterers, restaurants and wholesalers to select quality ingredients at a glance.
In the Peel region, we’re talking honey, wine, beer, cider, eggs, seafood, fresh fruit and vegetables, preserves, olive oil, meat, bakery products, coffee, and insect protein that are just some of the fresh, quality products that our region is becoming known for.
Celebrating the guide’s launch, local producers, industry representatives and community members enjoyed a flavourful evening at the Dwellingup Visitor Centre. Whether brewed, baked, caught, grown, or harvested, producers of all shapes and sizes were proud to promote their local food products and the Guide that will showcase them.
Lynne Gould, of Groundswell Coffee, and featured in the Guide, and said it was a great opportunity for local producers to connect with and develop relationships with aligned businesses.
“The fabulous level of support available in the Peel Region is creating tremendous opportunity and a business-friendly environment that allows you to have a dream and make it happen! It is fantastic,” Lynne Gould said.
And Michael Boyd from The Fisho commented, “I feel honoured to be one of the 29 businesses in the Peel Region Food and Beverage Capability Guide”.
David Doepel, Chair of the Peel Development Commission echoed these comments saying, “This is a fantastic resource and a win for everyone. Not only does it connect local producers with retailers, wholesalers, chefs and other food and beverage operators, but it then connects local and non-local consumers with our unique local produce. That’s smarter, fresher, more sustainable local food, and it supports the growth of the agri-food and beverage sector in the Peel”.
Selling and sourcing local food products is now easier than ever in the Peel. This is an essential enabler for the Peel community to support local businesses right through the supply chain and give locals the chance to enjoy the best of what the region’s food and beverage businesses have to offer.
Regional food guides are currently available for the Mid-West; Great Southern, Kimberley, Wheatbelt, Goldfields-Esperance, and Peel regions and DPIRD are now working with regional partners to produce guides for the Gascoyne and South West regions.
The Guide is a collaborative initiative between the Department of Primary Industries and Regional Development (DPIRD), the Peel Development Commission (PDC) and Mandurah-based marketing agency Ready Aim Fire.
The Peel Region Food and Beverage Capability Guide is a digital resource that is hosted online at www.agric.wa.gov.au capability-guides and includes links to producer websites.
Peel Region Food and Beverage Guide launch event images
Images by Michael Bond, Overland Media.