Transform Peel is located at Nambeelup in the Peel region of Western Australia, approx. 75 kms south of Perth.

The Peel region’s unique peri-urban location and proximity to existing export infrastructure, puts Transform Peel in a strong position to take advantage of existing and emerging market opportunities and to becoming a regional hub for innovation in food and agriculture.

The Peel is one of the nine regions of Western Australia. It is located on the coast 75 kms south of the state capital, Perth.

The region consists of the City of Mandurah, and the Shires of Boddington, Murray, Serpentine Jarrahdale and Waroona. Primarily plateau with large expanses of native forest and farmlands, the Peel is characterised by coastal, farming and native areas, estuaries, dams and escarpments.

The diversity of natural resources, including fertile farmlands as well as access to markets, presents opportunities for the development of a wide range of industries.

Mining, construction and manufacturing industries presently contribute over 65% of the region’s economic output, compared to just over 57% for all of WA.

As Peel’s population grows rapidly, the region’s long-term visionary projects, Transform Peel and Transform Mandurah will create more jobs by supporting the growth of new industries like;

• Food manufacturing & intensive food production
• Research and development
• Manufacturing
• Knowledge economy industries and sectors
• Mining

Map of Western Australia Showing Peel Region

Naturally beautiful, brimming with opportunity


  • Vibrant region with the State’s largest regional city, Mandurah, close to Perth, that’s positioning for jobs and industries for the future
  • Extensive waterways, stunning coastline, world-class trails, national parks and adventure recreation
  • A unique and enviable lifestyle made possible by the natural environment, geographic location and diverse communities
By 2050, the Peel is expected to be one of the most populated regions outside Perth with a projected population of 444,000.

To support a population of this size, the Peel needs to build an economy that incorporates many industries, adopts and innovative approach to business and has a highly skilled and high performing workforce.

King Road Brewing Co.

Peel Regional Investment Blueprint

The Peel Development Commission’s Regional Investment Blueprint provides a roadmap for its achievement, focusing on strategies and initiatives including:


  • broadening and diversifying the region’s business and commercial sectors;
  • enhancement of our agriculture and food sectors through innovation, investment and research;
  • revitalisation and expansion of our regional city, towns and communities;
  • industry partnership between our schools, training organisations and universities to create rewarding careers that lead to jobs;
  • consultation and enhancement of existing tourism attractions and establishment of new visitor experiences;
  • establishment of a major business and industrial park to attract mid-tier to large companies to the region; and
  • creation of key infrastructure including non-climate dependent sources of water supply and innovative projects around energy and by-product management.